Landing page conversion guides
Practical, sourced guides on why landing pages leak conversions and how to fix them. Every number links to its source; examples are taken from live pages and dated.
Why Is My Landing Page Not Converting? A 15-Minute Diagnosis by Symptom
Stop guessing from a list of 14 reasons. Match what your analytics shows to the most likely cause, check it in minutes, and fix the right thing first.
Landing Page Audit Checklist: 30 Pass/Fail Checks, Ranked by Impact (Free Template)
A landing page audit checklist where every item has a 2-minute test and a clear pass/fail rule, grouped into six pillars and ranked by impact. Free CSV template.
Hero Section Examples: 20 Live SaaS Heroes Taken Apart (October 2026)
We pulled the headline, subheadline and CTAs from 20 live SaaS homepages on 18 October 2026. Here's what they have in common, five hero patterns, and when each one works.
SaaS Pricing Page Examples: 16 Live Pages Compared Feature by Feature (October 2026)
We read 16 live SaaS pricing pages on 18 October 2026 and compared tiers, free plans, annual discounts, highlighted plans and enterprise options. The patterns, and a checklist for yours.
Google Ads Clicks but No Conversions? Check Tracking, Then Traffic, Then the Page
Getting Google Ads clicks but zero conversions? Work through it in order: tracking, sample size (with the maths), traffic quality, then the landing page. Includes a click-count table.